Executive Summary

Denomination, a multi-national drinks branding specialist, faced significant operational hurdles as they expanded globally while still relying on manual systems like Excel. By transitioning to Wiplist, they successfully consolidated their operations, achieving substantial increases in efficiency, gaining real-time project profitability tracking, and simplifying team oversight across their offices in London, San Francisco, and New York. Wiplist proved to be the adaptable, all-in-one solution necessary for their continued growth.About Denomination

Denomination is a highly specialised drinks branding agency, providing end-to-end services from strategy and conceptual work to production. As their reputation and client base grew, the company rapidly expanded, opening offices in key global markets including London, San Francisco, and New York. This expansion created an urgent need for a cohesive, scalable management system.The Challenge: Outgrowing Manual Systems

Denomination’s initial operational framework, which centered on manual tracking via spreadsheets, became unsustainable as the team and business scaled.

• Inefficient and Manual: As Anita Burrough, who is in operations, explained, "When I first started with the business, we used Excel for pretty much everything, so it was very manual process."

• Lack of Scalability: The rapid expansion across multiple continents "London... San Francisco and a couple of months ago in New York" highlighted the inadequacy of their previous systems.

• Need for Adaptability: It was crucial to find "a product and a system that could grow with us and could adapt with our needs."

The Solution: A Centralised, Adaptive Platform

Denomination chose Wiplist to replace their fragmented system. The platform was selected specifically for its commitment to adaptation and its ability to integrate all core agency functions into a single tool."Wiplist was fantastic. From day one, it was so keen to listen, to understand how they could adapt the tool to our needs, and it was really seamless."Anita Burrough

The new system immediately consolidated operational information, eliminating the need for staff to use multiple, disconnected platforms.Key Results & Benefits

The implementation of Wiplist resulted in measurable operational and financial benefits, addressing the complexities of managing a multi-location creative agency.Increased Operational Efficiency

Wiplist became the single source of truth for the entire agency, drastically improving overall efficiency and reducing overhead.

• Consolidated Data: "It’s brought around a huge amount of efficiencies for the whole team... it just means that I'm just looking at one tool, not having to look at multiple platforms to get the information. It's all integrated, which is far more efficient and cost effective," said Anita Burrough.

• Streamlined Administration: The system provided a clear and simplified process for all administrative tasks. As another speaker noted, "It creates fewer barriers for timekeeping and scheduling and easily, kind of get a broad overview of a week's worth of work and see that in a very clear way."

Real-Time Financial Clarity

The ability to track projects financially in real-time proved to be invaluable for both project managers and the business as a whole.

• Profitability Tracking: "I use it for my timesheets, create estimates, invoices. I use it to track the profitability on my jobs, which is super helpful," a speaker confirmed.

• Project Oversight: The system ensures constant awareness of project health, which is essential "especially with the number of clients that we work with. It saves so much time being able to just drop in check all of these things in real time."

Simplified Team Management

Wiplist's intuitive interface provided creative leadership with immediate oversight, enhancing resource management and workflow optimisation.

• Intuitive Interface: "What I like about Wiplist is that it is quite intuitive to use as a creative director," a speaker noted.

• Quick Resource Allocation: The creative director can manage their team effectively, stating, "for me at one glance, I can see who's doing what and when and adjust accordingly."

Conclusion

Wiplist provided Denomination with a powerful, integrated solution that matched the pace of its global growth. By consolidating essential agency functions from timekeeping and scheduling to profitability tracking and invoicing, Wiplist allowed Denomination to focus on its core business: creating world-class drinks branding.“I genuinely couldn't speak more highly of it. It's made my job here so much easier. I would say, get Wiplist.”"I would 100% recommend Wiplist, it does everything you need as an agency all under one roof." Anita Burrough